Tesla (TSLA) Plans Live Battery-Swap Demo for June 20th

June 18, 2013 6:57 AM EDT
Tesla Motors (Nasdaq: TSLA) CEO Elon Musk is planning further solidification that his automobile is a safe, reliable, simple, luxurious ride.

On Twitter, Musk posted the following message: "Live pack swap demo on Thurs night at 8pm California time at our design studio in Hawthorne. Seeing is believing...Video of battery pack swap will be posted to the Tesla website around 9:30pm, so those attending will see this first."

Battery swapping has been a debated topic for a while. Autos drive over a station, which opens the chassis to swap out the used battery for a new one, usually within in minutes, or about the same time it takes to pump a few gallons into the tank.

Starting up such a venture would be expensive, but many in the auto industry see it as the best choice down the line. Tesla has even developed a Model S with battery-swapping technology, but has yet to implement the innovation into its current model line.

Shares are flat early Tuesday.


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