Tesla (TSLA) Cuts Model S Price in Europe
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Is Tesla (Nasdaq: TSLA) having trouble selling its popular Model S in Europe?
InsideEVs observed that Tesla has trimmed the price of its Model S sedan across the pond. Reports have the company cutting the price for buyers in Germany to €65,300 (about $89,900), from a debut price of €72,000 (around $99,130) when it debuted in Germany at the end of 2013.
What about other markets? The Netherlands recently saw a price drop from €70,200 down to €66,200 (about $91,140).
Tesla's reasoning behind the move might be to adjust for currency. Indeed, the euro reached $1.3896 earlier Friday, the highest level it has been since October 2011 and the company does want to keep prices fair to all customers.
Other speculation surround lagging demand for the auto. While Tesla has been prompt about installation of Supercharger stations across the U.S., Europe still has a long way to go. The website last had Supercharger stations in the U.S. at 78, compared with just 14 in Europe.
Shares of Tesla are down over 2 percent Friday.
InsideEVs observed that Tesla has trimmed the price of its Model S sedan across the pond. Reports have the company cutting the price for buyers in Germany to €65,300 (about $89,900), from a debut price of €72,000 (around $99,130) when it debuted in Germany at the end of 2013.
What about other markets? The Netherlands recently saw a price drop from €70,200 down to €66,200 (about $91,140).
Tesla's reasoning behind the move might be to adjust for currency. Indeed, the euro reached $1.3896 earlier Friday, the highest level it has been since October 2011 and the company does want to keep prices fair to all customers.
Other speculation surround lagging demand for the auto. While Tesla has been prompt about installation of Supercharger stations across the U.S., Europe still has a long way to go. The website last had Supercharger stations in the U.S. at 78, compared with just 14 in Europe.
Shares of Tesla are down over 2 percent Friday.
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