Teens Love to Shop at Amazon (AMZN)
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Price: $238.55 -1.23%
Rating Summary:
68 Buy, 7 Hold, 2 Sell
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Today's Overall Ratings:
Up: 5 | Down: 11 | New: 27
Rating Summary:
68 Buy, 7 Hold, 2 Sell
Rating Trend: = Flat
Today's Overall Ratings:
Up: 5 | Down: 11 | New: 27
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Piper Jaffray's 29th Semi-Annual Taking Stock With Teens survey showed that Amazon.com (NASDAQ: AMZN) is gaining mindshare among teens.
In the upper-income teen group Amazon was the preferred online retailer for 36% in Spring 2015, up from 32% in Fall 2014 and 31% in Spring 2014.
This comes as an increasing number of teens prefer to shop online rather than stores.
Nike (NYSE: NKE) maintained its place at number 2 with 8% mindshare.
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