Teens Love to Shop at Amazon (AMZN)

April 15, 2015 8:42 AM EDT
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Piper Jaffray's 29th Semi-Annual Taking Stock With Teens survey showed that Amazon.com (NASDAQ: AMZN) is gaining mindshare among teens.

In the upper-income teen group Amazon was the preferred online retailer for 36% in Spring 2015, up from 32% in Fall 2014 and 31% in Spring 2014.

This comes as an increasing number of teens prefer to shop online rather than stores.

Nike (NYSE: NKE) maintained its place at number 2 with 8% mindshare.



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