Target (TGT) Shares Blowoff Conservative Boycott... For Now

Target (NYSE: TGT) shares have been holding up well despite a massive boycott that seems to be gaining traction.

This all started last week when Target went public in support of LGBT rights amid the national conversation around inclusivity. In a statement Target said, "we welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity."

The statement from Target sparked outrage among conservative groups, with some calling for a boycott of Target stores.

So far, 721,367 people have signed a pledge at the American Family Associations to boycott Target.

Since the pledge was created on April 20, 2016, shares of Target are essentially flat.

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