T-Mobile (TMUS) Fires More Shots with Latest 'Uncarrier' Initiative

T-Mobile US, Inc. (NYSE: TMUS) ticked modestly higher Wednesday following the company unveiling its Uncarrier 4.0 initiative.

As part of the plan, T-Mobile said it would pay the early termination fees of families that decided to switch over. This is how T-Mobile said the switch works: Starting tomorrow, customers from the three major national carriers who hand in their eligible devices at any participating T-Mobile location and switch to a postpaid Simple Choice Plan can receive an instant credit, based on the value of their phone, of up to $300. They then purchase any eligible device, including T-Mobile’s most popular smartphones, now priced at $0 down (plus 24 monthly device payments, for well-qualified customers). After customers get the final bill from their old carrier (showing their early termination fees), they either mail it to T-Mobile or upload it to www.switch2tmobile.com. T-Mobile then sends an additional payment equal to those fees, up to $350 per line. Trade-in of their old phone, purchase of a new T-Mobile phone and porting of their phone number to T-Mobile are required to qualify.

Shots are being fired at AT&T (NYSE: T) once again by T-Mobile. Today's news comes following reports that CEO John Legere crashed AT&T's CES party earlier this week. No doubt, the executive was strumming up attention for today's announcment.

Shares of T-Mobile are now up modestly in late trading.

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