Starbucks (SBUX) Testing $1 Cup of Coffee -WSJ
Tweet
Share
E-mailGet Alerts SBUX Hot Sheet
Join SI Premium – FREE
A Wall Street Journal article published this morning highlights a recent Starbucks (Nasdaq: SBUX) initiative in which the Company is testing $1 cups of coffee.
Starbucks has already began testing the idea in the Seattle area, where the Company is based out of. The $1 cup of joe is referred to as the "short" brew and contains 8 ounces of Starbuck's traditional-brewed coffee. Normally, the short cup would cost Starbucks' fans about $1.50, but the Company is trying to lower prices in order to combat low-cost coffee purveyors such as McDonald's (NYSE: MCD), which plans to begin a large coffee initiative during 2008.
Additionally, the WSJ article reports that many of the Starbucks locations trying out the $1 cup are also trying a "free refill" program in which baristas may come around in order to "top off" customers traditional-brewed coffee.
Starbucks Corporation engages in the purchase, roasting, and sale of whole bean coffees worldwide.
Starbucks has already began testing the idea in the Seattle area, where the Company is based out of. The $1 cup of joe is referred to as the "short" brew and contains 8 ounces of Starbuck's traditional-brewed coffee. Normally, the short cup would cost Starbucks' fans about $1.50, but the Company is trying to lower prices in order to combat low-cost coffee purveyors such as McDonald's (NYSE: MCD), which plans to begin a large coffee initiative during 2008.
Additionally, the WSJ article reports that many of the Starbucks locations trying out the $1 cup are also trying a "free refill" program in which baristas may come around in order to "top off" customers traditional-brewed coffee.
Starbucks Corporation engages in the purchase, roasting, and sale of whole bean coffees worldwide.
You May Also Be Interested In
- Starbucks investors push to split chair and CEO roles held by Niccol
- Benchmark explains why you should own this semiconductor stock
- Baird urges investors to "aggressively" buy this stock
Create E-mail Alert Related Categories
Insiders' BlogSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!
