Starbucks (SBUX) Pushes Envelope Again with 'Trenta' Offering
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Price: $108.18 +2.92%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 2.3%
EPS Growth %: +32.0%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 2.3%
EPS Growth %: +32.0%
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If you love Starbucks (Nasdaq: SBUX) iced coffee, you're in luck.
Starting today, the Seattle, WA-based coffee chain will offer anew size for their customers: trenta. Trenta means "thirty" in Italian, and the cup will allow for up to one quart (specifically, 31-ounces) of iced bevs, including tea, coffee, and lemonade.
Cost for the new size to customers will be about $0.50 more than their venti size.
The new cups will be initially introduced into 14 markets: Virginia, North Carolina, South Carolina, Georgia, Florida, Alabama, Mississippi, Louisiana, Texas, Oklahoma, New Mexico, Hawaii, Nevada and Arizona. California residents will begin enjoying the larger sipper on February 1, 2011, and the nationwide rollout is expected to be complete by May 3, 2011.
Starbucks investors are loving the move, as shares are up 1.3% on the day today.
Starting today, the Seattle, WA-based coffee chain will offer anew size for their customers: trenta. Trenta means "thirty" in Italian, and the cup will allow for up to one quart (specifically, 31-ounces) of iced bevs, including tea, coffee, and lemonade.
Cost for the new size to customers will be about $0.50 more than their venti size.
The new cups will be initially introduced into 14 markets: Virginia, North Carolina, South Carolina, Georgia, Florida, Alabama, Mississippi, Louisiana, Texas, Oklahoma, New Mexico, Hawaii, Nevada and Arizona. California residents will begin enjoying the larger sipper on February 1, 2011, and the nationwide rollout is expected to be complete by May 3, 2011.
Starbucks investors are loving the move, as shares are up 1.3% on the day today.
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