Starbucks (SBUX) Jolts Customers Awake with New Logo, Offerings
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Price: $108.33 +3.06%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 2.3%
Revenue Growth %: -3.1%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 2.3%
Revenue Growth %: -3.1%
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Starbucks (Nasdaq: SBUX) may have shocked a few sleepy-eyed sippers this morning, when they looked at their cup and didn't see any coffee.
The Seattle, WA-based company has officially rolled-out their new logo, which has dropped the word 'coffee' in order to make Starbucks are more universal brand.
Starbucks also introduced several new coffee flavors and baked goods, which include cocoa cappuccino and Starbucks Petites.
Forget the caffeine, this may have been enough of a system shock to the java-loving regulars.
The Associated Press reports that this would be the fourth iteration of the logo since the company's founding in 1971, but he first sans 'coffee.'
Shares recently hit a 52-week high of $34.79, bolstered by CEO Howard Schultz's vision to transition the company known best for its unique bean blends, into something more than just a cafe, as well as to bring more value to shareholders through consolidation and focus rather than simple rapid expansion. Shares have been up over 5% in the last two months, though they are down about 0.5% pre-market today.
The Seattle, WA-based company has officially rolled-out their new logo, which has dropped the word 'coffee' in order to make Starbucks are more universal brand.
Starbucks also introduced several new coffee flavors and baked goods, which include cocoa cappuccino and Starbucks Petites.
Forget the caffeine, this may have been enough of a system shock to the java-loving regulars.
The Associated Press reports that this would be the fourth iteration of the logo since the company's founding in 1971, but he first sans 'coffee.'
Shares recently hit a 52-week high of $34.79, bolstered by CEO Howard Schultz's vision to transition the company known best for its unique bean blends, into something more than just a cafe, as well as to bring more value to shareholders through consolidation and focus rather than simple rapid expansion. Shares have been up over 5% in the last two months, though they are down about 0.5% pre-market today.
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