Starbucks (SBUX) Gives Customers a Quicker Way to Get Their Fix
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Price: $108.17 +2.91%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 2.3%
Revenue Growth %: -3.1%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 2.3%
Revenue Growth %: -3.1%
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Starbucks (Nasdaq: SBUX) is making more headlines following the announcement of their new trenta size for iced-coffees, teas, and lemonade earlier in the week, as the Seattle, WA-based company will now be accepting payment for their wares via smartphone app.
According to a press release fromt the company, all U.S. company-operated stores will now allow customers to use their select RIM (NYSE: RIMM) BlackBerry, Apple (Nasdaq: AAPL) iPhone and iPods to purchase their favorite coffee concoction via Starbucks Card Mobile App. The App was rolled out nationally after a successful mobile payment test program.
The national program will include nearly 6,800 company-operated stores and more than 1,000 Starbucks in U.S. Target (NYSE: TGT) locations.
A VP of the company said that, currently, one-in-five Starbucks transactions is conducted with a Starbucks Card. They also hope to draw in customers that would like to experience the ease and quickness of mobile app paying.
Shares of Starbucks are up 0.1% on the day so far.
According to a press release fromt the company, all U.S. company-operated stores will now allow customers to use their select RIM (NYSE: RIMM) BlackBerry, Apple (Nasdaq: AAPL) iPhone and iPods to purchase their favorite coffee concoction via Starbucks Card Mobile App. The App was rolled out nationally after a successful mobile payment test program.
The national program will include nearly 6,800 company-operated stores and more than 1,000 Starbucks in U.S. Target (NYSE: TGT) locations.
A VP of the company said that, currently, one-in-five Starbucks transactions is conducted with a Starbucks Card. They also hope to draw in customers that would like to experience the ease and quickness of mobile app paying.
Shares of Starbucks are up 0.1% on the day so far.
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