Starbucks (SBUX) Begins Testing of 'Sparkling' Items, Including Teas, Refreshers
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Price: $103.28 -1.26%
Rating Summary:
26 Buy, 21 Hold, 6 Sell
Rating Trend:
Up
Today's Overall Ratings:
Up: 12 | Down: 22 | New: 95
Rating Summary:
26 Buy, 21 Hold, 6 Sell
Rating Trend:
Up
Today's Overall Ratings:
Up: 12 | Down: 22 | New: 95
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Starbucks (Nasdaq: SBUX) could see a little pop in its stock as it begins testing different soda flavors.
According to Janney, citing a blog post made today, Starbucks is in testing of a new soda pop concept in at least one location (the blogger lives in Seattle, so our best guess is the shop is somewhere around there). One item the blogger enjoyed was sparkling root beer, which she said was advertised as "Spiced Root Beer." According to the blog post, it was "crazy good."
Two other flavors being tested were sparkling ginger ale and lemon ale.
Other items being tested included sparkling teas and Refreshers. The blogger said sparkling tea wasn't necessarily a "new" item, with a different promotion being run in 2008.
Janney has Starbucks at Buy, with a $60 price target.
For an analyst ratings summary and ratings history on Starbucks click here. For more ratings news on Starbucks click here.
Shares of Starbucks closed at $57.71 yesterday.
According to Janney, citing a blog post made today, Starbucks is in testing of a new soda pop concept in at least one location (the blogger lives in Seattle, so our best guess is the shop is somewhere around there). One item the blogger enjoyed was sparkling root beer, which she said was advertised as "Spiced Root Beer." According to the blog post, it was "crazy good."
Two other flavors being tested were sparkling ginger ale and lemon ale.
Other items being tested included sparkling teas and Refreshers. The blogger said sparkling tea wasn't necessarily a "new" item, with a different promotion being run in 2008.
Janney has Starbucks at Buy, with a $60 price target.
For an analyst ratings summary and ratings history on Starbucks click here. For more ratings news on Starbucks click here.
Shares of Starbucks closed at $57.71 yesterday.
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