Sony (SNE) Expecting 'Huge Impact' on Earnings from This...

September 29, 2011 7:34 AM EDT
Even electronics giant Sony (NYSE: SNE) can't escape the impact from the weakening euro.

According to reports Thursday, Sony is expecting a "huge impact" on it's earnings as the euro continues its descent.

While Asian suppliers settle in dollars, Sony doesn't buy many components from Europe, limiting its ability to hedge against the euro. Sony Corporate Treasurer Hiroshi Kurihara said there "are no countermeasures that we can take for the moment... there is a huge impact to our earnings."

With the euro slumping to a decade low against the yen, Sony is ceding some exports to South Korea-based competitor Samsung Electronics, which has seen the won trend lower over the last several weeks.

Sony last forecast fiscal operating profit of about ¥200 billion ($2.6 billion), but that figure assumed the euro trading at 115 yen or so. As of recent, the euro has slipped to 104.3, about 9.3 percent lower than anticipated for the quarter.

All hope may not be lost for Sony, however. Wednesday, Democratic Party leader Seiji Maehara suggested Japan set up a sovereign wealth fund to help stem high yen and sell assets in order to reduce tax increases on it's quake reconstruction fund. According to the WSJ, Japan's Prime Minister Yoshihiko Noda said he'd consider it.

Sony is trading flat Thursday morning.


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