Should Yahoo! (YHOO) Buy The Huffington Post? Could They?

According to a report from TechCrunch, Yahoo! Inc. (NASDAQ: YHOO) is looking to continuing its facelift with a potential content deal or outright purchase of the Huffington Post, which may end up being too expensive for the Internet search company to handle.

TechCrunch said that the two companies are already in negotiations over a content partnership that would conceivably have articles, videos and advertising integrated into Yahoo News and other company properties.

Ties between the two companies include, Huffington Post CEO Eric Hippeau sitting on the board of Yahoo, and former head of Yahoo sales currently serving as president of Greg Coleman.

Huffington post is currently the biggest blog in the world, with 26 million unique visitors worldwide in April according to comScore, which is a higher total that the New York Times online service.

The former politically focused Website now covers news from more than 20 categories, and has made a name through the social networking mediums, such as Facebook and Twitter.

Yahoo would benefit greatly from Huffington's readership, but the overwhelming success of the blog may make an outright acquisition unachievable.

In a separate announcement, Yahoo is going to add addition Facebook features to its Website starting this week. The changes will see Yahoo importing personal updates from the social networking site to create a link between the two Internet powerhouses.

The additional features will also allow users to see their news feed and email from Facebook on Yahoo, as well as integrating other services like the photo-sharing site, Flickr.

Yahoo has undergone numerous alterations in the last year to make its look more appealing to users.

Shares of Yahoo are up 19 cents to $15.19 in midday market movement on Monday.

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