Santa Gets a New Assistant
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Apple's (Nasdaq: AAPL) new iPhone 4S TV ad takes the Siri feature to new heights.
In the ad, none other than the jolly old elf Santa makes use of Apple's Siri voice assistant feature to help him out on his busiest day of the year. He uses Siri to help find his next stop, check the weather, check the naughty or nice list, get a message from the Mrs. to "go easy on the cookies," and to track his 3.7 billion appointments.
The ad is creative and highlights the many features of the service.
The 2011 holiday season will prove huge for the iPhone 4S, driven in no small part to the innovative new voice feature.
VIDEO
In the ad, none other than the jolly old elf Santa makes use of Apple's Siri voice assistant feature to help him out on his busiest day of the year. He uses Siri to help find his next stop, check the weather, check the naughty or nice list, get a message from the Mrs. to "go easy on the cookies," and to track his 3.7 billion appointments.
The ad is creative and highlights the many features of the service.
The 2011 holiday season will prove huge for the iPhone 4S, driven in no small part to the innovative new voice feature.
VIDEO
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