Samsung's Curious Marketing Effort

Samsung needs to rethink its marketing.

According to recent reports, Samsung will take over Terminal 5 at London's Heathrow Airport. The company will place signage, digital screens, and more throughout the section of the airport for about two weeks. That's great.

What's not great is what they've decided to rename it: Terminal Samsung Galaxy S5. In the world we come from, 'terminal + [a name/disease]' isn't exactly something the evokes positive thoughts. While rare, a "terminal cold" isn't something you want to catch.

A plane, however, is. They left that part alone.

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