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Samsung Exec Makes Great Case for Investing in Apple (AAPL)

December 13, 2012 10:08 AM EST
The best reason to buy Apple (Nasdaq: AAPL) is sometimes the simplest.

It's no secret that Apple and Samsung have a on-again, off-again type of relationship; Samsung supplies chips one day, raises panel prices the next. Apple sues Samsung, Samsung sues Apple.

Samsung has also created somewhat of the perfect Google (Nasdaq: GOOG) Android smartphone in the Galaxy S III (and larger Galaxy Note 2), with tens of millions of the device being sold globally. Most would think that would be a negative point for Apple and it is.

But, Apple always will have one thing Samsung doesn't (maybe): stickiness. No where is this better highlighted than a recent MIT Technology Review interview with Samsung Strategy Chief Young Sohn. Despite being at the top of the Samsung food chain, Sohn said that he still uses Apple products at home. Samsung at the workplace, but Apple at home. Sohn quipped:

"OK, so think about Apple compared to Samsung. I use a Mac, actually, at home. I’ve always used Mac, an iPhone, and an iPad. I also have the Galaxy. So I’m a great example.

"At work I’m using Samsung devices; Apple at home, mainly because all of my systems and files are done that way. That’s sticky, you know?...
"

You might think those quotes are being taken out of context, but they're not. The second one has him referring to what a pain it is to transfer contacts and schedules between Android and iOS.

For more on the interview, click here.

Apple is down about 1 percent Thursday, off of session lows.


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