Rumor Mongering Rules Monster Beverage (MNST) Trading

November 1, 2012 12:53 PM EDT
With regulators breathing hard down its neck, there's not doubt that investors in Monster Beverage (NASDAQ: MNST) are quick to react to any new development. However, today investors reacted to a bogus development.

A tweet from @dunragi at around 11:40AM ET stated:

RUMOURED POLICE IN OFFICES AT CORONA CALIFORNIA REMOVING DOCUMENTS ...AP

Shortly followed by:
LOCAL RADIO STATION REPORT POLICE OR FBI REMOVING DOCUMENTS FROM BUILDING IN CORONA CAL

It now appears those rumors were false. Also on twitter, the company's IR company PondelWilkinson stated:

Total rumor. Confirmed from company's spokespeople.

After trading down as much as 3.5 percent intra-day on the rumors, shares are now back to the flat-line.


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