Back to mobile site

Research Firm Gauges Potential Success of an Apple (AAPL) TV Set

April 23, 2012 3:56 PM EDT
Apple (Nasdaq: AAPL) shares are slightly lower into the close Monday, as it heads for its fourth straight session with a lower close.

Recently, another report on Apple's potential TV set was issued by KAE, a market research firm based in London, U.K.

KAE said about 25 percent of U.S. customers find the idea of an Apple TV set appealing while about 30 percent of U.K. respondents shared that same sentiment.

Those who already own at least one Apple device were much more likely to get an Apple TV, to the tune of 38 percent in the U.S. and 43 percent in the U.K. In terms of quality, about 59 percent of those surveyed believed Apple would be able to produce a high-quality TV set.

Though KAE only conducted research in the U.S. and U.K., one analyst commented that the greatest potential for the device would be in the home countries of competitors, like Japan, Taiwan, and South Korea.

The top feature expected on the TV set is the ability to connect to the Internet. Synchronization with other Apple devices was also desired by both U.S. and U.K. customers.

Shares of Apple are 0.3 percent lower into the close Friday.


Serious News for Serious Traders! Try StreetInsider.com Premium Free!

You May Also Be Interested In





Related Categories

Insiders' Blog