Ratings Not So Sweet for CNBC After Money Honey Leaves

September 30, 2014 12:11 PM EDT
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It has been widely reported that CNBC ratings are in the toilet despite a record stock market. Now new data shows that things have taken a turn for the worse after the beloved Money Honey, Maria Bartiromo, moved over to Fox Business Networks.

Data from Nielsen showed that CNBC's Closing Bell, the show Bartiromo used to anchor, is having its lowest rated quarter ever in both total viewers and the coveted advertiser friendly demo of persons aged 25-54. In addition, the show is down 20% in both total viewers and the demo vs. 3Q last year when Maria was the anchor.

In the 3-4 pm hour, Closing Bell had just 165,000 viewers in third quarter of 2014, versus 214,000 in the third quarter of last year (-23%). In the key demo it had only 29,000 viewers during that hour, versus 36,000 in last year's third quarter (-19%).

In the 4-5 pm hour, Closing Bell had just 151,000 viewers in third quarter of 2014, versus 188,000 in the third quarter of last year (-20%). In the key demo it had only 24,000 viewers during that hour, versus 31,000 in last year's third quarter (-23%).

In addition to poor ratings for Closing Bell, CNBC's full business day (9:30am-5pm) is having its lowest ratings since 1992 in the key demo.



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