RIM (RIMM) Needs Course in Social Media 101
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There are many strategic ways to utilize Twitter as a corporation. Interaction with customers, timely updates, new product reviews, etc.
Someone please pass the memo to Research In Motion (Nasdaq: RIMM).
With it's BlackBerry service experiencing outages virtually all week, and virtually over the entire globe, some Twitter users are admittedly ticked about the lack of updates and when email, messaging, and other features were expected to come back online.
One PR firm rep said two tweets (a Twitter post) during three days of blackout isn't good. Others agreed, with #DearBlackBerry becoming a trending topic (hash tags (#'s) are used to categorize tweets. See? It all makes sense).
The PR rep continued that industry standards call for telling it fast, and telling it now.
In Britain the lambasting hinted of the usual British cynicism. Former Tony Blair PR man Alastair Campbell tweeted: "Some free advice. Explain while you fix. Apologize [sic] when you have. Recompense after. Handling so far woeful."
TV personality Piers Morgan wrote: "I love you #Blackberry - but if you continue to stop me BBM communicating with my sons, we're so, like, OVER."
And don't tell us you read those last two quotes without a British accent ringing in your head, we won't believe it.
Research In Motion since has said it's fixed the problem, with a message from co-CEO Mike Lazaridis to boot. Shares are currently up 1.4 percent early Friday.
About 70 million use BlackBerry devices globally. Outages through the week were reported in Europe, Middle East, and Africa (EMEA), as well as the U.S. towards Wednesday. Asia appeared to be unaffected.
Someone please pass the memo to Research In Motion (Nasdaq: RIMM).
With it's BlackBerry service experiencing outages virtually all week, and virtually over the entire globe, some Twitter users are admittedly ticked about the lack of updates and when email, messaging, and other features were expected to come back online.
One PR firm rep said two tweets (a Twitter post) during three days of blackout isn't good. Others agreed, with #DearBlackBerry becoming a trending topic (hash tags (#'s) are used to categorize tweets. See? It all makes sense).
The PR rep continued that industry standards call for telling it fast, and telling it now.
In Britain the lambasting hinted of the usual British cynicism. Former Tony Blair PR man Alastair Campbell tweeted: "Some free advice. Explain while you fix. Apologize [sic] when you have. Recompense after. Handling so far woeful."
TV personality Piers Morgan wrote: "I love you #Blackberry - but if you continue to stop me BBM communicating with my sons, we're so, like, OVER."
And don't tell us you read those last two quotes without a British accent ringing in your head, we won't believe it.
Research In Motion since has said it's fixed the problem, with a message from co-CEO Mike Lazaridis to boot. Shares are currently up 1.4 percent early Friday.
About 70 million use BlackBerry devices globally. Outages through the week were reported in Europe, Middle East, and Africa (EMEA), as well as the U.S. towards Wednesday. Asia appeared to be unaffected.
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