Poll Shows Facebook (FB) Users Becoming Less Obsessed, Ignore Ads
Tweet
Share
E-mail
Get Alerts FB Hot Sheet
Join SI Premium – FREE
Reuters is running a piece Tuesday morning which highlights a recent poll showing a dismal-at-best future for the ads on Facebook (Nasdaq: FB).
Apparently four out of five users of the social network have never purchased a product or service featured in a Facebook ad. Maybe more concerning, about 44 percent of participants in the survey said the "troubled" IPO made them less favorable about the company in general. 34 percent of users said they now spend less time on the site than they did 6 months ago, while only 20 percent said the now spend more time on the site.
Even with sharp downside in the stock since the public offering (nearly 37 percent since the open at $42), Facebook shares are lower once again this morning as the Reuters story is making the rounds. Shares last traded at $26.55, down about 1.3 percent from Monday's close.
Apparently four out of five users of the social network have never purchased a product or service featured in a Facebook ad. Maybe more concerning, about 44 percent of participants in the survey said the "troubled" IPO made them less favorable about the company in general. 34 percent of users said they now spend less time on the site than they did 6 months ago, while only 20 percent said the now spend more time on the site.
Even with sharp downside in the stock since the public offering (nearly 37 percent since the open at $42), Facebook shares are lower once again this morning as the Reuters story is making the rounds. Shares last traded at $26.55, down about 1.3 percent from Monday's close.
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- Criteo Is Said To Attract Vista Equity-backed Takeover Offer - Bloomberg
- Mdxhealth receives Nasdaq minimum bid price deficiency notice
- Ericsson repurchases 3.1 million shares in week ending July 3
Create E-mail Alert Related Categories
Insiders' BlogSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!
