New Smartphone Survey a Mixed Bag for RIM (RIMM)

November 22, 2010 11:20 AM EST
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Goldman Sachs' latest smartphone survey showed mixed results for BlackBerry maker Research in Motion (Nasdaq: RIMM).

On the positive side, out of U.S. consumers that plan to by their first smarphone in the next 90 days, 26% are considering a BlackBerry. This is second only to Android at 27%, and is above Apple's iPhone at 14%.

On the opposite side of the spectrum, loyalty among BlackBerry users continues to deteriorate. The survey found that only 38% of U.S. BlackBerry users would buy another device. This is down from 48% in their July 2009 survey and is weak compared to rival Apple at 61%.


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