Netflix (NFLX) Would Like to Integrate Facebook in the U.S., But...
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In it's letter to shareholders Monday, Netflix (Nasdaq: NFLX) highlighted a lot of key elements. One item in particular sticks out: Facebook integration.
According to the letter, Netflix will launch Facebook integration in Canada and Latin America, either later in 2011, or early 2012.
Netflix would love to begin the Facebook initiative in the U.S., but "the VPPA (Video Privacy Protection Act) discourages us from launching our Facebook integration domestically."
"Under the VPPA, it is ambiguous when and how a user can give permission for his or her video viewing data to be shared. A bipartisan group of lawmakers has introduced a simple clarification, HR2471, which says when and how a user can give such permission. We’re hoping HR2471 passes, enabling us to offer our Facebook integration to our U.S. subscribers who desire it."
HR 2471 would amend section 2710 of title 18, United States Code, to clarify that a video tape service provider may obtain a consumer’s informed, written consent on an ongoing basis and that consent may be obtained through the Internet. The bill says it will strike subparagraph (B) and insert the following: "to any person with the informed, written consent (including through an electronic means using the Internet) of the consumer given at one or both of the following times: (i) The time the disclosure is sought. (ii) In advance for a set period of time or until consent is withdrawn by such consumer..."
So there you go. Until that legislation is passed, Netflix won't be living up to its full social potential any time soon.
Shares are down nearly 10 percent post-market, following disappointing second-quarter earnings results.
According to the letter, Netflix will launch Facebook integration in Canada and Latin America, either later in 2011, or early 2012.
Netflix would love to begin the Facebook initiative in the U.S., but "the VPPA (Video Privacy Protection Act) discourages us from launching our Facebook integration domestically."
"Under the VPPA, it is ambiguous when and how a user can give permission for his or her video viewing data to be shared. A bipartisan group of lawmakers has introduced a simple clarification, HR2471, which says when and how a user can give such permission. We’re hoping HR2471 passes, enabling us to offer our Facebook integration to our U.S. subscribers who desire it."
HR 2471 would amend section 2710 of title 18, United States Code, to clarify that a video tape service provider may obtain a consumer’s informed, written consent on an ongoing basis and that consent may be obtained through the Internet. The bill says it will strike subparagraph (B) and insert the following: "to any person with the informed, written consent (including through an electronic means using the Internet) of the consumer given at one or both of the following times: (i) The time the disclosure is sought. (ii) In advance for a set period of time or until consent is withdrawn by such consumer..."
So there you go. Until that legislation is passed, Netflix won't be living up to its full social potential any time soon.
Shares are down nearly 10 percent post-market, following disappointing second-quarter earnings results.
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