Netflix (NFLX) Up On Takeover Speculation, But Analysts Question the Idea

July 13, 2009 2:42 PM EDT

Shares of Netflix, Inc. (Nasdaq: NFLX) have been roaring higher today on unsubstantiated rumors Amazon.com (Nasdaq: AMZN) is interested in buying the company. Shares of NFLX are up 7% on heavy share and option volume.

Some sell-side analysts have already shot-down the speculation.� But despite some throwing cold water on the idea, traders continue to lift the stock higher.


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