Netflix (NFLX) Adds Potential 270K Viewers in Europe with Latest Deal

October 31, 2013 2:23 PM EDT
Netflix (Nasdaq: NFLX) is up today following an earlier announcement that it inked a deal with Denmark's Waoo! The deal will allow access to Netflix on Waoo!'s set-top boxes (STBs), according to the release.

Netflix said today that Waoo! users will be able to watch streaming video without needing to switch the box.

Waoo! offers a mix of TV, broadband, and phone services in Denmark. The company has over 270,000 subs.

Shares of Netflix are up 1.9 percent.


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