Monster Worldwide (MWW) Looking to Combat Social Media Threat

November 9, 2011 12:03 PM EST
Monster Worldwide, Inc. (NYSE: MWW) appears to be taking the social media threat to its business seriously.

On Wednesday, some Monster.com customers were sent a survey asking for their thoughts on social media and recruiting.

"We have teamed up with Human 1.0, a social strategy consultancy, and the non-profit Society for New Communication Research on this research into organizational use of social media, current hiring practices and company brands," the company said in an e-mail to customers. The company asked clients to take a 10-15 minute survey.

Social media companies like LinkedIn (Nasdaq: LNKD), Twitter and Facebook have been having a detrimental effect on Monster.com's business. Now the company is looking to combat this trend. Is it too late?

Shares of Monster are down 4 percent to $8.77 Wednesday just after noon. The stock has plunged 63 percent year-to-date.


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