Microsoft (MSFT) is 'Extremely Committed' to Xbox Brand (SNE)

While Microsoft's (Nasdaq: MSFT) Xbox segment might not be its largest division, the company has no current plans to spin the business off.

Speaking at SXSW, Microsoft Game Studios’ chief Phil Spencer commented on some of the recent rumors surrounding Microsoft's gaming segment. In part, Spencer addressed how the company's new senior management felt about the division and said there is plenty of support behind the Xbox brand.

"In a funny way, our job is to create great games on Xbox, on Windows, on Windows Phone, and the stuff that happens above the studios is kind of just 'stuff' to a lot of the studios, which I think is the right way ... They're still driven by the creative juices inside the studios to make great things happen. In terms of Microsoft's commitment in the space, I know both Satya and Stephen Elop, I know them well. I've had explicit conversations with them about Microsoft's commitment to Xbox — they're extremely committed to Xbox, Spencer commented.

Spencer also noted the Xbox was probably the most beloved brand the Microsoft has and that there is a good, competitive battle going on with Sony (NYSE: SNE) and its PlayStation console.

...when you're talking to the teams, or when I stand in front of Xbox fans, I want to make sure that they understand we are extremely committed to this product," Spencer concluded.

Shares of Microsoft are down 0.2 percent.

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