Microsoft (MSFT) Flat Into Reveal of Next-Gen Xbox
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Microsoft (Nasdaq: MSFT) is trading modestly higher Monday as the company preps to unveil its latest make-or-break device.
After more than seven years on the market, Microsoft's currently gaming console, the Xbox 360, is nearly past its prime. While Microsoft has made an effort to refresh that platform at keep it relevant, today's gamers expect better graphics, performance, and interactivity out of the latest games, things which the Xbox is starting to struggle with.
In addition, competition from mobile device providers is heating up. Google (Nasdaq: GOOG) and Apple (Nasdaq: AAPL) generally see the lions share of top-selling apps come from the game segment. Apple also has a solid ecosystem its working with, something Microsoft's next Xbox will likely address.
Consumers might also be eagerly anticipating the next Xbox and Sony (NYSE: SNY) PlayStation. Latest data from NPD has sales of new, package games slipping 25 percent in April to $495.2 million. Console sales slipped 42 percent to $109.5 million (Microsoft led the field in selling 130,000 Xbox units last month). Both stats might reflect many holding-off on buying new equipment/games until the new systems are released.
Microsoft will hold a webcast on Tuesday at 10am PDT (1pm EDT).
After more than seven years on the market, Microsoft's currently gaming console, the Xbox 360, is nearly past its prime. While Microsoft has made an effort to refresh that platform at keep it relevant, today's gamers expect better graphics, performance, and interactivity out of the latest games, things which the Xbox is starting to struggle with.
In addition, competition from mobile device providers is heating up. Google (Nasdaq: GOOG) and Apple (Nasdaq: AAPL) generally see the lions share of top-selling apps come from the game segment. Apple also has a solid ecosystem its working with, something Microsoft's next Xbox will likely address.
Consumers might also be eagerly anticipating the next Xbox and Sony (NYSE: SNY) PlayStation. Latest data from NPD has sales of new, package games slipping 25 percent in April to $495.2 million. Console sales slipped 42 percent to $109.5 million (Microsoft led the field in selling 130,000 Xbox units last month). Both stats might reflect many holding-off on buying new equipment/games until the new systems are released.
Microsoft will hold a webcast on Tuesday at 10am PDT (1pm EDT).
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