Microsoft (MSFT) Bolsters Cloud CRM with Latest Purchase

Microsoft (Nasdaq: MSFT) made another cloud acquisition recently.

TechCrunch said on Monday that Microsoft has acquired Parature, which provides cloud-based customer services software. The purchase price was said to be about $100 million, though it hasn't been officially confirmed.

Parature will integrate with Microsoft Dynamics, making it even more of a formidable competitor to salesforce.com (NYSE: CRM). It will help Microsoft be better able to enable customers to self-help themselves, versus having to dial a toll-free number for assistance.

Microsoft is positive in early trading Tuesday.

---

Serious News for Serious Traders! Try StreetInsider.com Premium Free!

---

You May Also Be Interested In

• Microsoft: Azure West U.S. region experiences intermittent connectivity failures and latency issues
• Stripe In Talks To Buy Openrouter - WSJ
• Truist Securities on Microsoft (MSFT): 'Negative Sentiment Feels Overdone'