Microsoft (MSFT) Bolsters Cloud CRM with Latest Purchase
Tweet
Share
E-mailGet Alerts MSFT Hot Sheet
Price: $365.46 -2.27%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 1%
Revenue Growth %: +14.7%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 1%
Revenue Growth %: +14.7%
Join SI Premium – FREE
Microsoft (Nasdaq: MSFT) made another cloud acquisition recently.
TechCrunch said on Monday that Microsoft has acquired Parature, which provides cloud-based customer services software. The purchase price was said to be about $100 million, though it hasn't been officially confirmed.
Parature will integrate with Microsoft Dynamics, making it even more of a formidable competitor to salesforce.com (NYSE: CRM). It will help Microsoft be better able to enable customers to self-help themselves, versus having to dial a toll-free number for assistance.
Microsoft is positive in early trading Tuesday.
TechCrunch said on Monday that Microsoft has acquired Parature, which provides cloud-based customer services software. The purchase price was said to be about $100 million, though it hasn't been officially confirmed.
Parature will integrate with Microsoft Dynamics, making it even more of a formidable competitor to salesforce.com (NYSE: CRM). It will help Microsoft be better able to enable customers to self-help themselves, versus having to dial a toll-free number for assistance.
Microsoft is positive in early trading Tuesday.
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- Active options: MSFT SOFI MSTR INTC AVGO META CBRS NOK HOOD RUN AMD
- Brera Holdings directors disclose share positions amid takeover offer
- Microsoft (MSFT) PT Lowered to $400 at Stifel
Create E-mail Alert Related Categories
Insiders' Blog, Mergers and AcquisitionsRelated Entities
Definitive AgreementSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!
