Microsoft (MSFT) Beat Apple (AAPL) in Another Consumer Satisfaction Survey
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Microsoft (Nasdaq: MSFT) topped Apple, Inc. (Nasdaq: AAPL) in yet another consumer satisfaction survey.
Forrester Research reported that Microsoft, Samsung, and Sony (NYSE: SNE) beat Apple in a survey of what it was like to deal with the company. The following questions were asked to 7,500 U.S. consumers:
1. How enjoyable were they to do business with?
2. How easy were they to do business with?
3. How effective were they at meeting your needs?
Forrester also divides companies into different categories depending on how they interact with the customer. One example would be dealing with Apple for issues with the iPad versus purchsing items via its iTunes service.
Amazon.com (Nasdaq: AMZN) came in first again for the 2014 survey, with a score of 91 points. Sony was next with 83 points, while Samsung and Microsoft came in at 82 points. Apple was just behind at 81 points.
In total, 17 consumer-electronics companies were included in the survey.
Notably, Forrester Research put Microsoft at the top of its previous survey of TRUE brand rankings. (TRUE in an acronym for trusted, remarkable, unmistakable and essential).
Below is a chart of data gathered over the last three consumer-electronics satisfaction surveys.
Forrester Research reported that Microsoft, Samsung, and Sony (NYSE: SNE) beat Apple in a survey of what it was like to deal with the company. The following questions were asked to 7,500 U.S. consumers:
1. How enjoyable were they to do business with?
2. How easy were they to do business with?
3. How effective were they at meeting your needs?
Forrester also divides companies into different categories depending on how they interact with the customer. One example would be dealing with Apple for issues with the iPad versus purchsing items via its iTunes service.
Amazon.com (Nasdaq: AMZN) came in first again for the 2014 survey, with a score of 91 points. Sony was next with 83 points, while Samsung and Microsoft came in at 82 points. Apple was just behind at 81 points.
In total, 17 consumer-electronics companies were included in the survey.
Notably, Forrester Research put Microsoft at the top of its previous survey of TRUE brand rankings. (TRUE in an acronym for trusted, remarkable, unmistakable and essential).
Below is a chart of data gathered over the last three consumer-electronics satisfaction surveys.
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