McDonald's (MCD) to Drop Heinz Ketchup Because of Management Bad Blood

October 28, 2013 10:15 AM EDT
The next time you visit McDonald's (NYSE: MCD) and order fries or a burger something important will be amiss - the ketchup. After a 40 year relationship, McDonald's will soon stop handing out Heinz ketchup with its food. To make matters worse, the move it not because Heinz doesn't taste good or because its quality has been lacking - no, it's because of management bad blood.

"As a result of recent management changes at Heinz, we have decided to transition our business to other suppliers over time," according to a statement from McDonald's to the Pittsburgh Post-Gazette on Friday.

The management change McDonald's is referring to is the hiring of former Burger King Worldwide (NYSE: BKW) CEO Bernardo Hees to run Heinz. Burger King is McDonald's chief rival and apparently McDonald's is not too happy about this move.

The hiring of Hess follows the recent acquisition of Heinz by Warren Buffett's Berkshire Hatahway (NYSE: BRK-a) (NYSE: BRK-b) and 3G Capital. Hees is a partner at 3G, which acquired Burger King a few years back and helped bring it public again in June 2012.

The loss of McDonald is not expected to be huge for Heinz. In the U.S., Heinz is currently only being served in the Pittsburgh and Minneapolis markets. However, internationally Heinz has been gaining ground.

"It's a global transition to other suppliers. Heinz was only used in two markets in the U.S.," said Lisa McComb, director of McDonald's U.S. media relations.


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