McDonald's (MCD) Takes Down Employee Resource Website After Latest Embarrassment
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Price: $280.63 +4.16%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 2.7%
Revenue Growth %: +4.5%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 2.7%
Revenue Growth %: +4.5%
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McDonald's (NYSE: MCD) has temporarily taken offline its controversial employee resource website McResource Line following its latest gaffe which recommended employees avoid fast food.
This is what McDonald's advice was about fast food:
"Fast foods are quick, reasonably priced, and readily available alternatives to home cooking. While convenient and economical for a busy lifestyle, fast foods are typically high in calories, fat, saturated fat, sugar, and salt and may put people at risk for becoming overweight."
In addition to the blunder about the unhealthiness of fast food, the website's budget tools for employees was way out of touch. For one, the budget failed to account for food and gasoline. It also leaves room for income from a second job, which some say is an admission that employees can't live on McDonald's wages alone.
Navigating to the website today would give viewers the following message:
"We are temporarily performing some maintenance in order to provide you with the best experience possible. Please excuse us while these upgrades are being made."
In a statement on the website take down, McDonald's said: "A combination of factors has led us to re-evaluate and we've directed the vendor to take down the website. Between links to irrelevant or outdated information, along with outside groups taking elements out of context, this created unwarranted scrutiny and inappropriate commentary. None of this helps our McDonald's team members."
This is what McDonald's advice was about fast food:
"Fast foods are quick, reasonably priced, and readily available alternatives to home cooking. While convenient and economical for a busy lifestyle, fast foods are typically high in calories, fat, saturated fat, sugar, and salt and may put people at risk for becoming overweight."
In addition to the blunder about the unhealthiness of fast food, the website's budget tools for employees was way out of touch. For one, the budget failed to account for food and gasoline. It also leaves room for income from a second job, which some say is an admission that employees can't live on McDonald's wages alone.
Navigating to the website today would give viewers the following message:
"We are temporarily performing some maintenance in order to provide you with the best experience possible. Please excuse us while these upgrades are being made."
In a statement on the website take down, McDonald's said: "A combination of factors has led us to re-evaluate and we've directed the vendor to take down the website. Between links to irrelevant or outdated information, along with outside groups taking elements out of context, this created unwarranted scrutiny and inappropriate commentary. None of this helps our McDonald's team members."
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