It appears T-Mobile's (NYSE: TMUS) gamble is paying off.
TmoNews posted an image from an internal T-Mobile memo following its promotion to offer $200 for trade-in of a BlackBerry devices, which could be put toward an upgrade to any other device of choosing. If switchers selected the BlackBerry Q10 or Z10, they would get an additional $50.
THe report puts about 94 percent of those opting to trade-in BlackBerry devices selecting a non-BlackBerry device with their upgrade. That's a pretty startling number. TmoNews Screenshot of Internal T-Mobile Memo.So, while BlackBerry's market share has dwindled over the past few years, it doesn't appear a resurgence in the works. Shares are lower in early trading Wednesday.
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