JCPenney (JCP) May Discontinue Carrying Paula Deen Merchandise

JCPenney (NYSE: JCP) is up on the session amid speculation that it might cut ties with one of its most popular and now highly-controversial brands.

According to a CNBC post on Twitter today:

JCPenney says it has decided to discontinue selling Paula Deen branded merchandise. $JCP

— CNBC (@CNBC) June 28, 2013

Shares of JCPenney are up about 0.7 percent.

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