Is Google (GOOG) No Longer the Cool Place to Work?

October 12, 2010 11:48 AM EDT
Google Inc. (NASDAQ: GOOG) is struggling to keep its top engineers due to the demand in the field, and the influence on the company's do-what-you-want-with-20-percent-of-your-time mentality losing its sex appeal.

Top engineers have been bolting for the exits for startups, where their talents could yield more equity if their ideas explode, rather than a large corporation like Google that is not expand as fast as it once was.

Google is still able to maintain some of its talent by offering loads of cash and job security.


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