Is 'Apply with LinkedIn' a Game-Changer? (LNKD)

July 25, 2011 3:21 PM EDT
Shares of professorial social networking site LinkedIn (Nasdaq: LNKD) are lower Monday amid a negative front page Barron's piece "Yes, It's a Bubble," however news from the company could be a game-changer and may be overlooked.

Today the company announced a new plugin that enables job seekers to easily submit their LinkedIn profile for job opportunities on an employer's website.

To use the feature, jobs users simply have to click the 'Apply with LinkedIn' button on company websites. Once clicked job applicants will have the opportunity to edit their profile before submitting or they can go directly to the one-click "Submit Application" button, which will automatically send the candidate's public LinkedIn profile data to the employer.

The service is free for LinkedIn's 100 million subscribers, both paid and free.

A number of leading companies like Netflix, LivingSocial, Photobucket already have the 'Apply with LinkedIn' plugin accessible on their websites. In addition, the company has teamed with key Applicant Tracking System (ATS) partners who have enabled the plugin for their customers today, including Peoplefluent, Jobvite, SmartRecruiters, Bullhorn, and Jobscience.

This free service could prove to be a boon for LinkedIn, as it drives new members looking to apply for jobs. In addition, those that land jobs from the feature may be more willing to fork over the cash for a premium LinkedIn membership as they build their professional network.

The news could be seen as a negative for paid job requirement websites like Monster Worldwide (NYSE: MWW).

Shares of LinkedIn are down 2.2 percent to $100.76 today, but still up over 120 percent from the May 2011 IPO, according to IPO Insider.


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