Initial Demand for Amazon's (AMZN) Fire Tablet Looks Very Strong
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Highlighted at BGR Wednesday morning, recent data from market-research firm ChangeWave suggests an unprecedented level of pent-up demand for the Amazon (Nasdaq: AMZN) Kindle Fire tablet is being seen -- even stronger than initial demand for the iPad.
ChangeWave, surveying some 2,600 consumers, said the number of respondents who have already pre-ordered the Fire or believe they are "very likely" to get the device totaled about 5 percent. Just ahead of the iPad launch in 2010, about 4 percent of respondents answered similarly when asked about Apple’s (Nasdaq: AAPL) tablet. Those who believe it "somewhat likely" they will get the Fire came in at 12 percent, compared to about 9 percent for the similar iPad survey.
About 26 percent of those who answered in the "already pre-ordered/very likely to order" category said they would either delay or put on hold purchasing an iPad because of the Fire.
While the survey will indeed turn heads, it should be noted the 2010 iPad survey may have been impacted by consumer indifference as tablet PC's were extremely new and unfamiliar then.
Shares of Amazon.com are modestly outperforming the broader stock market Wednesday morning. The stock last traded at $214.66, down about 1.5 percent for the session.
ChangeWave, surveying some 2,600 consumers, said the number of respondents who have already pre-ordered the Fire or believe they are "very likely" to get the device totaled about 5 percent. Just ahead of the iPad launch in 2010, about 4 percent of respondents answered similarly when asked about Apple’s (Nasdaq: AAPL) tablet. Those who believe it "somewhat likely" they will get the Fire came in at 12 percent, compared to about 9 percent for the similar iPad survey.
About 26 percent of those who answered in the "already pre-ordered/very likely to order" category said they would either delay or put on hold purchasing an iPad because of the Fire.
While the survey will indeed turn heads, it should be noted the 2010 iPad survey may have been impacted by consumer indifference as tablet PC's were extremely new and unfamiliar then.
Shares of Amazon.com are modestly outperforming the broader stock market Wednesday morning. The stock last traded at $214.66, down about 1.5 percent for the session.
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