Hershey (HSY) Sees Interest On Kraft/Cadbury Developments

Hershey Co. (NYSE: HSY) is seeing interest today following Kraft Foods' (NYSE: KFT) rejected overture for Cadbury Plc (NYSE: CBY). Some feel Hershey itself could be the target of a takeover bid. Others feel Hershey could try to get involved to stop a Kraft/Cadbury deal. Today the Wall Street Journal reported that Hersey, which has had talks with Cadbury in the past, would not likely stand by and let Kraft or another rival swallow up Cadbury, citing a person familiar with Hershey's thinking.

Shares of Hershey are up 0.75% today on volume that has already surpassed the 3-month normal. The options are also active in Hershey today.

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