Google's (GOOG) Sergey Brin Assembles Group of Engineers to Study Bing

According to a New York Post article, Google's (Nasdaq: GOOG) co-founder, Sergey Brin, has brought together a team of engineers for the specific purpose of finding out what differences separate Google's search engine with Microsoft's (Nasdaq: MSFT) new "decision engine", Bing.

Being led by Brin, -- an unusual development in itself -- the group of engineers and search engine experts will be delving into the guts of Bing, attempting to uncover differences between Bing's algorithm and Google's. The NY Post article also highlights other key differences between the two search engines, including Microsoft's $100 million ad campaign for Bing (Google has never spent a dollar on marketing) and the visual attitude of each site (Bing's homepage offers vivid landscapes in the background, versus Google's stark, white homepage).

Just two weeks after the release of Bing, early data suggests that Microsoft may have gained about 2% in search engine market share to about 11% of the total market. Still, the title of the NY Post's article: "FEAR GRIPS GOOGLE", seems a big exaggerated. With a whopping 60% of the search market, Google sits confidently at the head of the pack. And as the NY Post article later points out, the 2 or 3% market share gained by Bing over the last few weeks has not come from users of Google, or the 2nd place contender, Yahoo! (Nasdaq: YHOO) switching over to the Microsoft site.

You May Also Be Interested In

• SEC accuses ex-BofA senior banker Satsky of insider trading - Bloomberg
• Anthropic hires Google chip veteran as it pushed into hardware - Bloomberg
• Meta has quietly become one of Microsoft's largest AI customers - Bloomberg