Google (GOOGL) Will Open Predictive Search App to Third-Party Data

Google (Nasdaq: GOOG)(Nasdaq: GOOGL) will expand its Google Now app with the inclusion of third-party data.

The WSJ noted Friday that it will be the first time Google has allowed third-party into the predictive search app.

Previously, data like sports scores, traffic, flight details, and more, came directly from a user's Google accounts via searches and scraping of Gmail accounts.

Google Now has opened to 30 third-party apps, with data coming in as 'cards,' which contains just enough, quickly-consumable information that a user is looking for.

Shares of Google are up 5.4 percent.

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