Google (GOOG) Proposes Four Google-Themed Top-Level Domain Extensions

Internet Corporation for Assigned Names and Numbers (ICANN)-issued top-level domains like .com, .org. and .edu are very commonplace in today's work and consumer environment. In 2008, as an effort to expand the diversity of domains -- with thousands, if not millions being registered daily -- ICANN started taking applications for new, creative versions.

For its part, Google (Nasdaq: GOOG) was not going to let an opportunity like this slip by.

According to Google's Chief Internet Evangelist, Vint Cerf, the search giant said it submitted several applications to ICANN for such TLDs as .google, .youtube, .docs, and .lol. The .lol is supposedly going to be tied to research documents and educational presentations, under the premise of "learning out loud." (That last part is actually not true.)

To make the transition to the proposed TLDs easier, Google said it would:

• Make security and abuse prevention a high priority;
  
  
• Work with all ICANN-accredited registrars; and
  
  
• Work with brand owners to develop sensible rights protection mechanisms that build upon ICANN’s requirements.

Shares of Google are down just over 1 percent Thursday afternoon.

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