Google (GOOG) Knowledge Base Adds Car Search Feature

December 4, 2013 2:13 PM EST
No pun intended, but Google (Nasdaq: GOOG) may slowly steal traffic away from auto manufacturers sites.

Google announced today that its Knowledge Graph has been updated with data for automobiles, including pricing results based on different configurations. The following is from the official Google Google+ page:

You may already use Google to help you make everyday decisions, like what restaurant to pick for dinner or which movie to go see. Starting today, you can also rely on Google’s Knowledge Graph to research a big decision: cars. Say you’re thinking of buying a new 2014 Mazda3—just tap the microphone on your Google Search app or search for [2014 Mazda3] to instantly see facts like what size engine it has, its MPG and pricing for different configurations. To explore other cars, select one listed under “People also search for” and your results will update to show you specific information.

Shares of Google are modestly higher Wednesday.


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