Google (GOOG) Gets DoJ Approval to Close $400M AdMeld Deal
Tweet
Share
E-mail
Get Alerts GOOG Hot Sheet
Join SI Premium – FREE
Google (Nasdaq: GOOG) shares closed strong Friday, possibly on the heels of mid-day reports the company is on the U.S. Department of Justice's good side.
Wow, that feels weird to even type.
Reports suggest the U.S. DoJ gave Google the nod in it's proposed $400 million acquisition of AdMeld. The DoJ stated Web publishers can move display ad platforms and business between them in response to price changes -- a practice called "multihoming" -- which lessens risk the market will tip to a single dominant platform.
Google called the decision "unprecedented" for publishers, according to a statement from the company. "We believe that improved technology and services can help publishers seize it and make online advertising work much better."
The acquisition is expected to close within days.
Wow, that feels weird to even type.
Reports suggest the U.S. DoJ gave Google the nod in it's proposed $400 million acquisition of AdMeld. The DoJ stated Web publishers can move display ad platforms and business between them in response to price changes -- a practice called "multihoming" -- which lessens risk the market will tip to a single dominant platform.
Google called the decision "unprecedented" for publishers, according to a statement from the company. "We believe that improved technology and services can help publishers seize it and make online advertising work much better."
The acquisition is expected to close within days.
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- Alphabet Draws About $115 Billion Of Demand For Jumbo Bond Sale - Bloomberg
- Nth Cycle files draft S-4 for SPAC merger at $585M enterprise value
- Alphabet Seeks To Raise As Much As $25 Billion From Bond Sale - Bloomberg
Create E-mail Alert Related Categories
Corporate News, Insiders' BlogSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!
