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Google's (GOOG) YouTube May Stream Rental Movies

September 2, 2009 5:08 PM EDT
The WSJ reported that Google Inc.'s (Nasdaq: GOOG) YouTube is in discussions with major movie studios about giving users the ability stream movies on a rental basis. This would mark YouTube's first foray into charging for content instead of making it available for free with advertising.

While some studios already make full-length movies available on YouTube, they tend to be lesser-known titles. YouTube is talking to Lions Gate Entertainment (NYSE: LGF), Sony Corp. (NYSE: SNE) and Warner Bros. (NYSE: TWX) about integrating newer titles into the existing YouTube site, most of which it would carry a rental charge. In some cases, these titles might be available on the site on the same day that they come out on DVD.

In a statement, a YouTube spokesman said the company is always working to expand on "its great relationships with movie studios and on the selection and types of videos we offer our community."

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