GoPro (GPRO) Taps Former Hulu Exec in Content Push

GoPro (Nasdaq: GPRO) is said to hire Charlotte Koh from Hulu as it looks to expand its content offerings.

Veriety reported Tuesday that Koh used to lead Hulu's original content initiatives.

Koh will work to form partnerships around Hollywood, as well as move to develop new content using GoPro's action cameras. She told Variety, It’s really about creating a GoPro content banner on top of the technology.

Shares of GoPro are up 2.6 percent in late-afternoon trading.

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