Galaxy S III/iPhone 5 Continue Battle to Appease Eye-Balls (AAPL)

The addition of in-cell touch technology has improved the display of Apple's (NASDAQ: AAPL) iPhone 5, but it still lags the Galaxy S III when it comes to screen thinness and color gamut, according to information from analytics provider IHS. This might lead some to conclude that the S III has a better display than the i5, but that is not exactly the case.

From a user's perspective, the lower color gamut measurement may not necessarily make the iPhone 5 display look worse than the Galaxy III. More accurate and realistic representation of image color and contrasts may be a result of better calibration, higher brightness and superior power efficiency of the display.

"And although the iPhone 5 still trails the Galaxy S III in the display specs race, the iPhone 5 overall remains thinner than the Galaxy S III, and its display color gamut is more than sufficient for most users. Such improvements on the iPhone 5 are consistent with Apple's philosophy of selecting features designed to yield profitable products that deliver a superior customer experience, rather than of providing technology for technology’s sake," said Vinita Jakhanwal, director for Small & Medium Displays at IHS

"Some user reviews indicate that colors presented on the Galaxy S III actually can look oversaturated and unrealistic," Jakhanwal said.

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