GM (GM) Tests New Ad Scheme on Facebook (FB) Mobile
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Despite plenty of controversy over General Motors (NYSE: GM) publicly denouncing the merits of advertising on Facebook (Nasdaq: FB) ahead of the social media giant's IPO last May, it appears that the tides might have changed.
Reports out Tuesday night have General Motors (NYSE: GM) testing out new ad spots on Facebook's mobile platform for its Chevy Sonic subcompact car. One rep for Chevy commented in an email, "Today, Chevrolet is launching an industry-first ‘mobile-only’ pilot campaign for the Chevrolet Sonic that utilizes newly available targeting and measurement capabilities on Facebook."
General Motors said it spent $10 million on Facebook advertising in 2011, according to comments issued ahead of Facebook's May 18th IPO.
Shares of Facebook are up about 0.4 percent late.
Reports out Tuesday night have General Motors (NYSE: GM) testing out new ad spots on Facebook's mobile platform for its Chevy Sonic subcompact car. One rep for Chevy commented in an email, "Today, Chevrolet is launching an industry-first ‘mobile-only’ pilot campaign for the Chevrolet Sonic that utilizes newly available targeting and measurement capabilities on Facebook."
General Motors said it spent $10 million on Facebook advertising in 2011, according to comments issued ahead of Facebook's May 18th IPO.
Shares of Facebook are up about 0.4 percent late.
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