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Forget Japan, Here's the Real Tsunami

June 17, 2011 1:47 PM EDT
Mobile devices are being demanded more and more from their American users.

According to research firm Nielsen (NYSE: NLSN), U.S. users are consuming more data than ever on their Apple (Nasdaq: AAPL) iPhones, Google (Nasdaq: GOOG) Android-enabled devices, and others.

In the first-quarter, data usage increased 89 percent from 230-MB last year to 435-MB.

Of the total, the top 10 percent of users increased usage 109 percent, and the top one-percent of users fed their data appetite 155 percent more to over 4.6-GB, or about ten-times what the average user goes through.

Users of an iPhone or Android-based device consumed the most data, as might be imagined; 582-MB per month for the average Android owner and 492-MB for the average iPhone user.

Microsoft's (Nasdaq: MSFT) Windows Phone 7 also saw a jump in usage since its intro late last year, with users consuming 317-MB of data, from 149-MB in the fourth-quarter of 2010.

The best part is the dropping of costs for data. From 14 cents per MB last year, users are now paying about 8 cents per MB.


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