Ford (F) Reveals Plans for Aggressive China Growth

April 19, 2011 2:18 PM EDT
At the Shanghai Auto Show Tuesday, Ford (NYSE: F) announced plans for bold growth in China.

Ford said it will introduce 15 new vehicles in China by 2015. The first of the new 15 will be the all-new Ford Focus; the company also announced the next-generation Ford Kuga will be built and sold in China.

"This plan reinforces our commitment to offer a full range of vehicles to new car buyers in China, the world’s biggest and most exciting auto market," said Joe Hinrichs, President, Ford Asia Pacific and Africa, and chairman and CEO, Ford China. "The new nameplates will significantly strengthen Ford's penetration in existing segments and drive new growth in others,” Hinrichs explained."

Ford also plans to more than double its dealership outlets in China by mid-decade. In addition, Ford highlighted its latest new energy technologies, including fuel-free, rechargeable plug-in hybrid and hybrid innovations.


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