Fitbit (FIT) Sales Back to Outpacing Apple Watch, Survey Finds

Fitbit Inc. (NYSE: FIT) may have seen a slight sales drop ahead of the anticipated Apple Watch launch, but he company is far from being dead in the water.

According to Bloomberg, citing data from Slice Intelligence, Fitbit sales have rebounded and have outsold Apple Watches following the initial launch of the device.

Notably, Fitbit appears to be the only smartwatch that matters, which may be due to its focus on the fitness segment. Samsung, Jawbone, and Garmin sales don't really compare.

Slice derives its data from collecting information from around 2.5 million emailed receipts.

Below is a chart from Slice Intelligence showing recent sales performance::

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