Facebook (FB) Looks to Unseat PayPal With Latest Purchasing Feature (EBAY)
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Facebook (Nasdaq: FB) is making buying easier.
Monday night, Facebook started to roll-out its
While it wasn't made clear when Facebook's autofill feature will be available on its mobile platform and the roll-out is still very small.
Facebook might have a leg-up over competitors like eBay's (Nasdaq: EBAY) PayPal given its robust 1-billion-plus user base. The social network giant will be capable of selling companies on the ability to find and target new customers using its database of information.
Shares of Facebook are up in early trading Tuesday.
Monday night, Facebook started to roll-out its
Autofill with Facebookinitiative, which has been in testing for some months. What the system allows users to do is store address and credit/debit card information with Facebook and then when making a purchase with participating retail partners, a small, drop-down menu with appear at checkout to make placing transactions that much easier.
While it wasn't made clear when Facebook's autofill feature will be available on its mobile platform and the roll-out is still very small.
Facebook might have a leg-up over competitors like eBay's (Nasdaq: EBAY) PayPal given its robust 1-billion-plus user base. The social network giant will be capable of selling companies on the ability to find and target new customers using its database of information.
Shares of Facebook are up in early trading Tuesday.
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